Brother Ali - Fresh Air

Brother Ali is a revolutionary rapper from Minneapolis, Minnesota. To me he is a breath of fresh air, also the name of the song. As a devout hip hop head i have became very disenchanted with the state of hip hop today. Its run by guys like P. Diddy, Lil Wayne, Jay-z and so on. not that these artist aren't good. I happen to own most of their stuff. Besides Diddy because he's horrible. Brother Ali speaks of positivity and perseverance. he's not hung up on material things and brand names like most rappers today. This makes his music more relatable to me, I have a hard time relating to Bentley's and Cristal. Rather Ali raps about raising his kids, paying bills and struggling within a society that's not looking out for your best interest.
This specific song speaks to me because of all the references to his family and how having kids and being loyal to your wife is cool. Also he has had a hard life and over come a lot to get where he is. I have had to deal with addiction and alcoholism and been in the gutter. So being able to here a guy who has turned his life around and became a success is great for me to listen too. This song is epic to wake up to before getting my kids up. It pumps me up and makes me feel like I can tackle whatever life throws at me that day.
Now for the 5 elements of this rhetorical situation

1. audience- This track was made for core hip hop fans. I also think it appeals to slightly older crowd. but the beat is appealing to anyone with rhythm
2. purpose- To keep people who are going through struggles on the right path and lets them know good can come from negativity. Also a celebration for anyone who has overcame a struggle
3. Stance- Positivity and perseverance will help succeed
4. genre- hip hop (rap)
5. media/design- song

http://www.youtube.com/watch?v=mCk7gb7b2MA&feature=channel